<![CDATA[MaxMara]]> <![CDATA[Milano Fashion Week, February 2010]]> Runway Show Fall/Winter 2010


Sportmax runway show February 26th
Max Mara runway show February 27th

Time zone conversion:


  Sportmax Max Mara
Milan 11:00

10:45
Sydney 21:00 20:45
Tokyo 19:00 18:45
Hong Kong 18:00 17:45
New Delhi 15:30 15:15
Dubai 14:00 13:45
Moscow 13:00 12:45
London 10:00 09:45
New York 05:00 04:45
Los Angeles 02:00  01:45

Registration

]]> <![CDATA[Max Mara Bridal Collection]]> With the Bridal Collection project Max Mara redefines the concept of the wedding dress to make it contemporary and prêt-à-porter, responding to the current need to speed up the preparations.

The idea, at first developed with a few special items in selected boutiques, is today much broader: over 40 models - from essential dresses to more elaborate - distributed worldwide.

In the new Max Mara store in Milan, in Corso Vittorio Emanuele, an intimate and private area has been dedicated exclusively to the Bride.

The 2010 Collection, from romantic allure and elegant minimalism, is dedicated to the modern and dynamic woman, who has no desire to lose hours for fittings in an atelier.

Lauret-Perrier

Tones offer a range of whites, from milk-white to ivory, with touches of transparent pastels in a make-up palette.

Alongside the dresses, Max Mara offers an entire range of accessories,  from shoes to veils, gloves and bijoux flowers.

Choosing the dress for your most important day in a professional and relaxed atmosphere, with a professional and free consultation, is the dream that will be realize in several Italian stores, thanks to the Max Mara Wedding Tour.

The tour is starting at the beginning of December and it is passing in the following city: Milan, Rome, Naples, Varese, Florence, Modena, Turin, Padua, Reggio Emilia,

Palermo, Catania, Genoa, Piacenza, Bari, Bologna, Rome, Pescara, Udine, Treviso.

Map of events and confirmation of attendance

The collection

Store

]]> <![CDATA[Trisha Brown ]]> In collaboration with Maramotti Collection and Max Mara, the RED Festival (Reggio Emilia Danza), presents the national exclusive preview of Trisha Brown's Early Works. The creative genius of Trisha Brown, one of the most representative personalities of contemporary dance, has explored experimentation and avant-garde, with forays in places other than the stage. Performances are scheduled for October 28, 29 and 31, 2009 at the Maramotti Collection, that can be freely visited for this occasion. Collezione Maramotti will also host the public meeting "Trisha Brown. The invention of the space" with the choreographer in conversation with Rossella Mazzaglia and Adriana Polveroni, October 19, 2009 at h.6.30 pm.
 

Maramotti Collection

]]> <![CDATA[My Little Black Dress]]> A special event organised by Max Mara and the women's magazine "A".


"My little black dress" is the theme of the fashion show featuring thirty of this season's "must haves", which was held on October 15th in the Max Mara boutique on Corso Vittorio Emanuele in Milan.



The event was organised with the collaboration of Platinum, l'Oréal Professionnel, Helena Rubinstein and X-rated.
 

My Little Black Dress

]]> <![CDATA[Fashion Show Spring/Summer 2010]]>
Runway Sportmax Spring/Summer 2010
- runway
- runway / backstage


 Runway Max Mara Spring/Summer 2010
- runway
- runway / backstage

 

 

Registration

]]> <![CDATA[Max Mara Art Prize For Women]]> Hannah Rickards, winner of the 2007-2009 Max Mara Art Prize for Women, has completed her six-month residency in Italy, which was awarded as part of the Prize.

The resultant work, "No, there was no red." will be showcased at the recently expanded Whitechapel Gallery from 5 - 23 September 2009. It will be acquired permanently by the Collezione Maramotti in Reggio Emilia, where it will be presented in Italy from 24 october 2009.

The award, which promotes and nurtures UK based talent, is chaired by Iwona Blazwick, Director of the Whitechapel Gallery. Max Mara has chosen to work with the Whitechapel Gallery because of its wide reputation for championing women artists.

]]> <![CDATA[Max Mara Atelier]]> Max Mara Atelier is a research laboratory, through which Max Mara explores new territory, renovating it, while keeping its original DNA.
The protagonist of the special Max Mara Atelier project is the coat, centre of the Max Mara world, here in a never before seen aspect, precious and tailored.
The Atelier spirit is evident in the choice of materials – double cashmere, baby camel, alpaca, double twill, duchess silk, combed satin, triple wool and silk organza – and in the details and finishes: fine embroideries, appliqués, rich linings – of duchess, organza on satin or silk moiré.
The project has gathered the consensus of the most important fashion magazines, like Vogue France, Vogue America, Vogue UK and Vogue Germany.
The collection, composed of fifteen models, will be on sale starting from September 2009, in selected Max Mara boutiques.

Max Mara Atelier: the Collection

]]> <![CDATA[Vogue Fashion's Night Out]]> A global initiative promoted by the Vogue International edition.

From New York to Paris, from London to Beijing, on the 10th September 2009, boutiques and big warehouses stay open till late at night, for a global evening of shopping.

Max Mara's shops in Milan, Paris, London, New York, Madrid, Moscow, Berlin, Beijing, Shanghai and Taiwan  all participate.

In particular, exclusively for the evening, the Boutique Max Mara in Corso Vittorio Emanuele in Milan sell unique fashion show pieces, directly from the catwalk of Max Mara's Autumn Winter 2009 collection.
  
For more information: www.fashionsnightout.com

]]> <![CDATA[Max Mara Accessories]]> Max Mara Accessories Autumn/Winter 2009: a contemporary and reassuring collection where everything is inspired by women’s needs.
The main ingredients are wearability and a lasting and not one-season fashion look.
The main colours are natural ones such as musk or bark with a touch of raspberry and trendy pearly effects to update traditional colours.

Available at Max Mara shops from mid September.

Accessories collection
 

]]> <![CDATA[New Max Mara boutique in Singapore]]> Inaugurated on the 21st July, the new Max Mara boutique in Singapore is located in the ultra-modern shopping centre ION.
Developed on an area of 300m2, the store offers all the Max Mara collections and enhances the architectural lines of the new concept, already presented in the mega-store in Milan.
The front is developed across three compenetrating sections, crossed by a ribbon that outlines the perimeter of the store, giving it a sinuous and articulated shape, and a never before seen three-dimensionality. Refurbished materials and attention to detail welcome the customer to this new boutique, in which the Max Mara woman is accompanied on her journey of emotion that the careful arrangement of the collection offers.

]]> <![CDATA[Restyling Max Mara Store in Shanghai]]> Max Mara unveils the restyling and enlarging of the flagship store in Shanghai CITIC Square Shopping Centre.
Over 360 mq, two floors. Max Mara CITIC Square is the first boutique realised according to the new concept of store, as found in the Milan boutique in Corso Vittorio Emanuele.
The sophisticated and refined architectural design has three fundamental elements: antique wood, glass treated with platinum foil, and metal, and is located on Nanjing Xi Lu, Shanghai main street.
 

]]> <![CDATA[New Max Mara boutique in Xiamen]]> Max Mara has opened its first boutique in Xiamen, a second tier city in the province of Fujian. Located at the Paragon Centre, the store offers the public six main Max Mara collections.

Xiamen is already a hub for the luxury brand segment, which is now concentrating its attention on second-tier cities in China. According to Liang Qun-min, vice-director of the Xiamen Municipal Trade Development Bureau, Xiamen, despite its relatively small population, has a strong nucleus of local consumers, as well as a geographic location that attracts consumers from surrounding areas.

]]> <![CDATA[Restyling of Weekend store in Munich]]> May 2009: restyling of the Weekend store in the Munich International Airport.
Stategic crossroads for air traffic in Europe and fifth airport in the world after Seoul, Hong Kong, Singapore and Zurich (World Airport Awards 2009). The synergy of the excellent position and the restyling reflecting the new image of Weekend makes it unique of its type, and very welcoming.
The new Weekend concept recalls a home atmosphere, through its silkiness, the purity of the elements, clear lines and a sort of "modern antique."
Visitors are welcomed by a floor in teak wood and cement coloured resin, walls in painted canvas, smoothed cement and natural linen cushions.

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