The Weekend Max Mara concept store was born from the desire to create an atmosphere that properly valued the Weekend brand, emphasising the intrinsic qualities of the product and expressing the potential of the merchandise, linked to the broad range of colours present, and to the classes of proposed goods.

Natural fibres and materials.
Soft forms.
Warm and informal atmosphere.

A mix between modern and traditional, which invites the customer to research the practical and functional pieces for every moment of the day.

A space and a collection dedicated to every real woman, active and dynamic, who follows fashion with personality and discretion, searching for femininity and style.