The new Sportmax flagship was inaugurated in December 2008, in the large shopping centre Gum on Red Square, one of the most famous shopping centres in the world, constructed at the end of the 1800s.
The flagship store, designed by architect Vincenzo De Cotiis is an innovative concept of grand research, in its spaces, contents and materials. Pressed glass, milled wood, soft fabrics, textured surfaces, polished stone and aged brass have been used, while polished surfaces and rough, opaque materials create a play of contrasts.
An architectural space where the clothes, displayed within these modular elements, become unique and absolute protagonists, each with their own lines and colours.