New Max Mara boutique, Corso Vittorio Emanuele, Milan: 1400 square metres on four floors creates a multi-sensorial shopping experience in a relaxing and surprising space.
Conceived by Duccio Grassi Architects, as a box that communicates with the exterior, the new space is dynamic and metamorphic: it fits smoothly into the surrounding environment, welcoming and directing the flows through a judicious division of the areas.
Ground floor. Emotion and vision.
Here the store is deconstructed. The osmosis with the street is emphasised by the glass windows and a stage area: a functional epicentre for the presentation of products and collections through innovative and technological