The company Max Mara S.R.L., part of the Max Mara Group, with registered office in Reggio Emilia, Via Giulia Maramotti 4, 42124, Tel +39 0522 3991, Fax. +39 0522 3993993 , herewith informs you as the data controller of the data (however obtained, whether at the point of sale or through an online subscription /registration form, etc.) of the consumer who reads this Private Policy Statement, that such data shall only be processed in compliance with the legal provisions of the Personal Data Protection Code (Leg. Dec. 30-06-2003 no. 196) for the following purposes: 1 – invitations to events, newsletters, communications of commercial and promotional initiatives, the forwarding of advertising material and any other promotional or commercial activities; 2 - competitions and/or prize-based events; 3 – market research and any other marketing studies (carried out directly or through specialised companies). Such data will be stored and processed in compliance with the procedures provided for by Leg. Dec. 30-06-2003 no. 196 through the adoption of the required minimum security measures.