Max Mara opens a new flagship store in Hong Kong, in the alluring Central area, famous for exclusive shopping and as the financial centre of the island.

The store has two floors, a surface area of 450 m2, within the prestigious St George Building, with three windows that look onto one of the main streets of the city, and a large corner facade, for a total length of over 40 m.

Innovative and technological, within the Hong Kong store light forms a perfect partnership with nature, with the aim of creating a self-contained oasis of peace within the frantic, lively atmosphere of the city.
Technology is the instrument to turning a visit to the store into an engaging sensory experience.
LED screens transmit enchanting images on a natural theme, which can be glimpsed through a forest of cane stick panels, while natural essences and fragrances waft through the air.
The architecture of the building is traditional on the outside where the store signs appear, while inside the

windows a second skin has been created, made of steel, glass and moving light that frames the entrance and the windows.
The uneven design of this membrane allows the inside of the store to be seen, letting the natural sunlight filter through.

Designed by "Duccio Grassi Architects" (the same studio that created the Corso Vittorio Emanuele store in Milan, the Avenue Montaigne store in Paris and the store inside the Gum department store in Moscow) and characterised by a new concept, the hallmarks of the store are the pure, clean lines and organic materials that come together to create a tactile, visually sophisticated environment that offers a wealth of stimulating contrasts.

Different types of wood define and mark out the various areas, forming a smooth, elegant, inviting whole.
A specific area is given over to coats, traditionally an icon of excellence for the Max Mara Group.

Inside, customers will find the Max Mara, 'S Max Mara and Sportmax collections, as well as a large selection of Accessories.

The Max Mara Group is present in Hong Kong with 36 stores, the first of which was inaugurated in 1988, while the first store in China opened in 1993.
The Group now has over 300 stores in Greater China (320 at the end of 2012).
 

• Max Mara
• • Campaign SS 2013
  • Catalog SS 2013
  • Resort 2013
• Max Mara Elegante
• Max Mara Bridal
• Max Mara Studio
• 'S Max Mara
• • Collection
  • Timeless
• Here Is The Cube
• • Campaign SS 13
  • Lookbook SS 13
  • Accessories SS 13
• Weekend Max Mara
• Sportmax
• Sportmax Code
• Max Mara Accessori
• Max Mara Occhiali