Max Mara opens a new flagship store in Hong Kong, in the alluring Central area, famous for exclusive shopping and as the financial centre of the island.
The store has two floors, a surface area of 450 m2, within the prestigious St George Building, with three windows that look onto one of the main streets of the city, and a large corner facade, for a total length of over 40 m.
Innovative and technological, within the Hong Kong store light forms a perfect partnership with nature, with the aim of creating a self-contained oasis of peace within the frantic, lively atmosphere of the city.
Technology is the instrument to turning a visit to the store into an engaging sensory experience.
LED screens transmit enchanting images on a natural theme, which can be glimpsed through a forest of cane stick panels, while natural essences and fragrances waft through the air.
The architecture of the building is traditional on the outside where the store signs appear, while inside the