On March 17th, 2011 in Warsaw’s Nowy Swiat 5, Poland’s Max Mara flagship boutique has opened.
It's one of the biggest Max Mara store in Central- Eastern Europe. The largest assortment from the most prestigious Max Mara collections is display in a modern and unique setting, is one of the first boutiques in Europe to be projected according to the new concept based on Milan’s Corso Vittorio Emanuele Max Mara boutique.
Pure lines and organic materials contribute to create a tactile and visually articulated atmosphere, rich in propulsive contrasts.
Designed as a box which dialogues with the outside world, the new space is dynamic and metamorphic. Thus, shopping becomes a multi-sensorial experience, set in a surprising, playful environment.
See the video