Created in 1981 by Anna Marie Beretta, this double-breasted coat in beaver wool and cashmere is today considered a cult worldwide.

The 101801 codename of the first produced model continues to be a modern and current object of design: the 120cm length makes it perfect for every type of woman, while the kimono sleeves can be turned up to fit any arm length, and the clear colour and fabric make it a precious item.

Loved by Isabella Rossellini, Glenn Close, Cate Blanchett and HRH Sofia Queen of Spain, it is a must, a fixture, an icon of fashion. The success of the model, symbol of Max Mara production for the balance of its proportions and its sophisticated understatement, has led the Group to include it in almost every winter collection from the moment of its creation.

Buy now the exclusive edition of the Max Mara 101801 Icon Coat

Name: 101801
Age: 29
Place of Birth: Factory in S.Maurizio, Reggio Emilia
Length: 120 cm
Colour: Camel
Production: 73 different processes
Time of creation: 168 minutes
Pieces sold worldwide: 142,000
 

Roxanne Lewit, famous international photographer and author of “Moments” and “People,” has created a series of portraits for MM of coat 101801, worn by members of the jet set and show biz.


Pictured: Theo Kogan

Roxanne Lewit, famous international photographer and author of “Moments” and “People,” has created a series of portraits for MM of coat 101801, worn by members of the jet set and show biz.


Pictured: Susan Jaffe

Roxanne Lewit, famous international photographer and author of “Moments” and “People,” has created a series of portraits for MM of coat 101801, worn by members of the jet set and show biz.


Pictured: Blaine Trump

Roxanne Lewit, famous international photographer and author of “Moments” and “People,” has created a series of portraits for MM of coat 101801, worn by members of the jet set and show biz.


Pictured: Alba Clemente

Roxanne Lewit, famous international photographer and author of “Moments” and “People,” has created a series of portraits for MM of coat 101801, worn by members of the jet set and show biz.


Pictured: Ann Reinking

Roxanne Lewit, famous international photographer and author of “Moments” and “People,” has created a series of portraits for MM of coat 101801, worn by members of the jet set and show biz.


Pictured: Cornelia Guest

Roxanne Lewit, famous international photographer and author of “Moments” and “People,” has created a series of portraits for MM of coat 101801, worn by members of the jet set and show biz.


Pictured: Cyndi Lauper