Iconic-chic. The Max Mara spring/summer 2013 fashion show is based on a number of very precise keywords, taken straight from the “golden age” of the Made in Italy concept that coincides with the heritage of the Maison.
Fashion-statements such as sport deluxe, colonial, Africa and safari style, filtered through the iconic style of Max Mara. Centre stage is taken by safari jackets, trenches, jumpsuits and tuxedos: classic cult items with a fresh and feminine twist that have inspired almost all the looks for the season.
For outfits with a striking impact, where the silhouette gets transformed by the lightweight, yet textured fabrics – such as organza and gazar – that allow new volume and a highlight on the shoulders and sleeves. Plus a host