Max Mara was established in 1951 presenting a camel coloured overcoat and a geranium red suit anticipating the current prêt à porter idea.
2011 will be Max Mara's 60th anniversary.

For the occasion from Paris to Beijing, from Milan to Tokyo, from New York City to Moscow, a special window display is going to be presented in all the Max Mara stores taking part to the Fashion's Night Out 2011 event.

"Max Mara on the cover" display will present the most suggestive covers that Vogue magazines from all over the world dedicated to Max Mara through the years.