The Central State Archives at Piazzale degli Archivi 27 in Rome will be the venue for the exhibition “Copyright Italia. Brevetti, marchi, prodotti 1948-1970” (Copyright Italy. Patents, brands and products from 1948-1970) from March 25th to July 3rd 2011. The event is part of the celebrations marking the 150th anniversary of Italian Unification and is supported by the Italian Prime Minister’s Office, the Ministry for Cultural Heritage and Events, the General Directorate of the Archives and the Central State Archive in partnership with Bocconi University and ISTAT.

The period spanning 1948 and 1970 was awash with important events marking the development of our national identity and the social development of our country. The exhibition illustrates the creativity and the innovations that were the outcome of research, instinct and the business skills of individual persons and public institutions. It recounts the flair that eventually went on to become known as “made in Italy", a term applied to

items that are emblematic of distinctively Italian spheres of innovation.
Max Mara has been selected to be part of this context, and will represent Italian excellence in the world of fashion. Thanks to the innovative vision of its founder, Achille Maramotti, the maison from Reggio Emilia is acknowledged as having revolutionised the clothing industry with its range of "haute de gamme" apparel manufactured by means of industrial processes.


More info on:
acs.beniculturali.it

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