Max Mara has updated the company’s first iApp, Decode the Cube, with images from the Summer Cube. This is the first Cube collection designed for the Spring Summer season.
Decode the Cube is an interactive puzzle that tests a players memory. Images from the Spring Summer 2011 Cube campaign are shown once then scrambled leaving the user to solve the game by rotating sections to solve the puzzle.
The ‘S Max Mara Summer Cube is a collection of customizable Siberian goose down jackets, parkas and coats. It is available in different silhouettes, all reversible, which easily compress into coordinated 'Cube' bags. The Spring/Summer colors include chalk, light, colonial, army green, blue, red, pink and orange and is of a lighter weight than the previous Fall/Winter Cube styles. Interchangeable accessories include linen and suede crystal cuffs and hood trim - both reversible, and silk, cotton and cashmere scarves, hoods, shrugs and gloves.
More info on: decodethecube.com