On Vogue Fashion’s Night Out occasion, Max Mara will be honouring with a special setting in the stores, the iconic item that has made the company famous all over the world: the camel coat;
this precious item will be proposed with all cult clothes that will be in the same camel color and that will be identify by the special label “Max Mara The Icon”.
Nowadays, the camel coat is a must of the season, presented on the catwalks of all fashion shows.
It has been always representing a symbol of the Max Mara success worldwide.
From Paris to Beijing, from Milan to Tokyo, from New York to Moscow, in all Max Mara stores, which will take part to the Vogue Fashion’s Night Out event, there will be sold, not only coats but also tailleur, trousers, skirts in cashmere and pure camel identified with the label ‘Max Mara, the Icon’, to be mixed with matching accessories.
As in an art gallery, in these stores, a selection of the



