NEW CONCEPT FOR MAX MARA'S PARIS STORE IN AVENUE MONTAIGNE
Sunday 7 March 2010 will see the reopening of Max Mara's Paris store at 31 Ave. Montaigne, extended and renovated with a new concept.
The store's new concept has been developed in collaboration with the ‘Duccio Grassi Architects’ studio, entrusted with renovation and modifying the layout.
This new concept is based around the idea of a box engaged in dialogue with the exterior through two channels: the large glass surface looking onto an inner courtyard that has been turned into a vertical garden, thus amplifying the space and transmitting the sensation of being out in the open; and the 4 splendid large, six-metre long windows.
Both of these new features make the most of the natural light of the sun, making the inside of the store noticeably brighter.