With the Bridal Collection project Max Mara redefines the concept of the wedding dress to make it contemporary and prêt-à-porter, responding to the current need to speed up the preparations.
The idea, at first developed with a few special items in selected boutiques, is today much broader: over 40 models - from essential dresses to more elaborate - distributed worldwide.
In the new Max Mara store in Milan, in Corso Vittorio Emanuele, an intimate and private area has been dedicated exclusively to the Bride.
The 2011 Collection, from romantic allure and elegant minimalism, is dedicated to the modern and dynamic woman, who has no desire to lose hours for fittings in an atelier.
Tones offer a range of whites, from milk-white to ivory, with touches of transparent pastels in a make-up palette.