The November 11, 2010 was held the prestigious Marie Claire Prix de la Mode, Concertgebouwin in Amsterdam, one of the most famous concert halls in the world.

During the evening were delivered Fashion Awards in the categories:

Max Mara, Best Fashion House
Tjitske Reidinga, Best Style Icon
Patricia Van Der Vliet, Best Model
Vivienne Westwood, Lifetime Achievement Award
Spijkers en Spijkers, Best Dutch Designer
Vanessa Bruno, Best International Designer
Peter Dundas for Pucci, Best Creative Director
Olcay Gulsen, Best Fashion Entrepreneur


The award for Best of Max Mara Fashion House, has been awarded for the following reasons:

"Best Fashion House
Max Mara
This is the camel coat winter – and as such, the Max Mara winter. This label is famous for its elegant, timeless camel coats, like the 101801 Icon Coat, which has been at the top of many women's wish lists since the eighties. Max Mara invents basics, and adds new twists to existing classics. With its business suits, elegant tops, cocktail dresses and tweed coats, this brand forms the basis of every woman’s wardrobe."

In the picture:
May-Britt Mobach editor in chief Marie Claire in Max Mara Elegante, Nicola Gerber Maramotti in Max Mara Elegante and Peter Dundas.

• Max Mara
• • Campaign SS 2013
  • Catalog SS 2013
  • Resort 2013
• Max Mara Elegante
• Max Mara Bridal
• Max Mara Studio
• 'S Max Mara
• • Collection
  • Timeless
• Here Is The Cube
• • Campaign SS 13
  • Lookbook SS 13
  • Accessories SS 13
• Weekend Max Mara
• Sportmax
• Sportmax Code
• Max Mara Accessori
• Max Mara Occhiali